'It is widely accepted that the alternative protein sector can play an important role in achieving China’s goal of carbon peaking and neutralization,' said Steve Lin, C2's managing partner. They are harsh on taste and flavor - in a good way, which pushes the company to keep innovating, Tetrick said.

So far, Eat Just's customers are mostly young, well-educated Chinese from affluent cities like Shanghai. In its five-year economic plan for 2021-2025, the government encourages R&D on 'cell-cultivated meat, synthesized egg cream, recombinant proteins' and other food production technologies.Įat Just obtained permission to sell lab-grown meat in Singapore in late 2020 and the result there has been 'wonderful' so far, said the founder.Ĭhina is a harder market to conquer. China has set food security as a critical priority for its agricultural production. And it's poised to file with Chinese regulators for its cultivated meat, which is made from real animal cells grown in a lab, 'sometime this year,' according to the CEO. Eat Just's signature mung bean-based eggs are already available through Alibaba's e-commerce platform. Getting the regulatory greenlight is key for any company entering a new market. 'We will never be able to accomplish the goal of changing the world without China,' said Tetrick. market, Eat Just ventured into China, the world's biggest meat consumer. After establishing a foothold for its plant-based eggs in the U.S. Eat Just has been around since 2011 and raised over $400 million from investors including Khosla Ventures and Hong Kong tycoon Li Ka-shing's Horizon Ventures.

Coda logistics and distribution